The previous service, available since October last year, was simply integrating incident data, now it offers flow information in order to provide more precise ETA and rerouting around congestion. The real time traffic feed is provided by INRIX.
Existing customers of the premium live services (in app purchase costing $19.99) will be switched to the new service at no extra cost and new customers are offered a limited time promotion of $9.99. CoPilot Live USA itself currently sells for $4.99 or $19.99 for U.S and Canada. the iPad application is slightly more expensive at $29.99 for North America.