CloudMade, the start-up company that provides a LBS platform and tools using the user-generated OpenStreetMap database announced it has integrated Location Based Advertising (LBA) into its platform. This allows LBS developers to display highly targeted location-based advertisements in their web or mobile applications to further monetize their offering.

“The number one request from our developers continues to be for location based ads to be included in our platform,” said James Brown, CTO, CloudMade. “We’ve now fulfilled this request coupling it with detailed analytics on user behavior to help developers reduce churn. Next, we’ll be introducing sponsored points of interest and our roadmap features retailer coupons and special offers to put even more money in our developers’ pockets.”



Advertisement Channels
CloudMade will have several Advertisement Channels that provide a range of options for developers to monetize.

“For developers with a mobile travel application or website, this could mean choosing to display only advertisements from the CloudMade Travel Advertisement Channel, featuring hotels, taxi companies, restaurants, bars, and more”, explained CloudMade. “Alternatively, developers of more specialized applications such as cycle navigation could find displaying only bike and sporting good stores and only those nearest the cyclist, return higher click-through rates.”

“We’ve been eager to start using CloudMade’s LBA and plan to integrate it into our forthcoming iPhone navigation product for North America,” added Philipp Kandal, CTO at skobbler, a german-based turn-by-turn navigation start-up. “Integrated LBA in CloudMade’s platform will not only provide a valuable service to our users by displaying highly targeted ads such as restaurants, shops, gas stations, and hotels when they need it most, but will also help increase our revenue.”