Clear Channel expands U.S. traffic data contract with Mio for 2 years



Clear Channel expands U.S. traffic data contract with Mio for 2 years
Clear Channel Radio’s Total Traffic Network (CCTTN) a leading provider of RDS-TMC traffic data in the United States has announced that it has expanded its relationship with Mio Technology. Under the agreement, CCTTN will provide real-time traffic data to Mio personal navigation devices in 80 North American markets. Additionally, Mio will be supporting their new products with an advertising schedule on Clear Channel Radio stations.

Mio Technology will include either one year or lifetime traffic subscriptions with all of their traffic enabled products. Currently Mio sells 2 devices with one year traffic subscription included: Moov 210 and Moov 310.

Clear Channel Radio is advertising the whole Mio product range in thirteen markets, which also include traffic sponsorships, online digital schedules, and sponsorship opportunities for station promotions in various markets. The spots will run through August of this year and then into the holiday season.

Tuesday, June 17th 2008


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