Callaway Golf acquires GPS golf device maker uPlay



uPro
uPro
Callaway Golf Company today announced it has acquired uPlay, a Carlsbad, California-based developer and marketer of uPro, a GPS-enabled distance measurement device for golfers.

the uPro provides golfers with aerial and satellite photography coupled with GPS technology to clearly show golf course hazards, distance and the overall layout of each hole.

“The acquisition of uPlay makes sense for us on several fronts,” said George Fellows, President and CEO, Callaway Golf. “We’ve said that we would look for acquisitions to help accelerate our growth, and the combination of uPlay with its innovative GPS platform and Callaway Golf’s technical leadership in club and ball development will do just that by creating incremental new business opportunities, while also enhancing golfers’ experiences on the golf course.”


Tuesday, January 6th 2009


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