CSR bought two companies earlier this year in the field of location technologies: NordNav Technologies and Cambridge Positioning Systems (CPS) for US$81.2 million (including a first performance related payment of $7.9 million). NordNav specialized in software GPS while CPS has developed “Extended GPS” an assisted GPS that use the speed of the signal between GSM towers and handsets to calculate a position.
CSR is currently working on integrating these technologies into its Bluetooth chipsets. This GPS will be “software only” and its announced cost below US$1. “The development of CSR’s software-based high performance GPS (Global Positioning System) on a Bluetooth chip is on schedule with the successful completion of the first pre-determined technical milestones in the quarter ended 29 June 2007 and product launch still on track for 2008”, said yesterday’s financial press release.
If this product is on schedule with a quality approaching hardware-based GPS solutions, then CSR could seize an important market share since the company has already strong connections with the leading handset manufacturers. The PND market is also eyed by CSR which supplies TomTom (TomTom One XL for example) and Garmin.