These location-based ads will appear non-intrusively on mobile Web sites which consumers can access from their cell phones. Additionally, all such ads are served anonymously and location history is not stored. Ads will be available on CBS Sports Mobile and CBS Mobile News Web sites, on Loopt properties and its partner's Web sites. All consumer location data used is privacy protected by Loopt and its partners under compliance with industry best practices.
CBS's mobile sports and news Web sites produced close to 75 million page views and 5 million unique users in the fourth quarter of 2007, making CBS Sports Mobile (wap.cbssports.com) one of the highest-traffic ad-supported mobile Web sites in the U.S. As with other CBS Mobile advertising, the location-based opportunities will be available across major U.S. wireless carriers.
At this stage Loopt and CBS are not disclosing when this service will be available and how it will technically work. Loopt has recently announced (read here ) it is opening its platform to partners to provide them with advanced location and privacy management tools.