Brightkite Exits Social LBS, Focuses on Group Texting

Brightkite Exits Social LBS, Focuses on Group Texting
Last week Brightkite made a product announcement that indicates its exit from the location-based social networking market (with competitors such as Foursquare, Gowalla, Loopt, etc.) to focus on group texting.

The Brightkite blog explains it with the following words: “Starting from 17th December, you can expect to see the check-in/posting and streams functions start to disappear from our apps and sites. These features were the defining element to our company 2 and 3 years ago, but we no longer believe they are sufficiently unique or defining to be our focus, so we are dropping them.”

This is interesting to confront that statement with the one issued in April 2009 when Brightkite merged with Limbo to form what they called a “location-based social discovery service” (read here).

Brightkite seems to be the first victim of Facebook moving to “check-in”; they will be more.

Tuesday, December 14th 2010

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