Booyah’s location-based game passes 1M users

Booyah’s location-based game passes 1M users
Location-based gaming start-up Booyah announced a few days ago that its mobile game MyTown has gained over one million users since its launch in December 2009. The company reports to add more than 100,000 new users each week logging an excess of 25 million weekly check-ins from its community.

"Reaching the milestone of one million users not only places us in the lead for location-based apps, but it also shows that the genre is entirely compelling for players as well as marketing partners watching the space," Keith Lee, CEO, Booyah, said.

MyTown is a kind of real-world monopoly that uses GPS to check-in at real locations (such as shops or restaurants) to unlock rewards. Players can buy and upgrade shops, enjoying virtual ownership of their favorite real-life places. Users can also collect rent when other people check-in to their shops. The more a place is frequented, the more it raises the shops' value and rent. In MyTown, players can also use power-ups to unlock more locations to buy.

MyTown is a free application on the App Store and Booyah envisions to turn up advertising revenue from the real-world locations used in the game. The company, based in Palo Alto, has raised $4.5 million from Kleiner Perkins Caufield & Byers’ iFund in May 2009.

Monday, February 22nd 2010

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