Since launching their MyTown game on the iPhone and Ipod Touch in December, over 2 million users have downloaded the application, a community growing at over 100,000 new users per week. MyTown, which is a sort of real-world monopoly, passed 60 million check-ins and 250 million virtual item impressions a month. Users of MyTown are said to spend an average of 70 minutes per day in the game.
Booyah added Jim Breyer from Accel partners to its Board of Directors. Breyer currently is the lead & presiding Director of Wal-Mart Stores, Inc, (WMT), a Director of Dell, Inc (DELL), and a long-time investor & board member of companies such as Brightcove, Facebook, Etsy, and Marvel Entertainment (MVL).
“We are thrilled to work with a world-class partner such as Accel Partners with their experience across social, mobile and entertainment, said Keith Lee, CEO at Booyah. “The combination of Jim’s expertise in real world retail and cutting edge digital media mirrors our dedication to creating the most compelling real-world experiences.”
Learn more about Booyah:
Watch here our video interview with Keith Lee (March 2010).