Berg Insight Lowers Revenue Forecast for Carriers Location Platforms

Berg Insight Lowers Revenue Forecast for Carriers Location Platforms
Berg Insight estimates that revenues for carrier location platforms are forecasted to grow from an estimated € 190 million in 2012 to € 275 million in 2018.

This estimate includes GMLC/SMLC and SUPL A-GPS servers, passive location platforms, as well as middleware.

This forecast has however been lowered by Berg Insight which was expecting - in the same study last year - the market to reach €330 million in 2017. (Watch here our interview with Berg Insight last year)

This change in forecast is less due to a market decline than a change in the technology in use. The first generation on geolocation platform was about single device location: E911, and more, managing the location of thousands of devices. The second wave of geo-location technology is about mass geolocation: managing the location of million of devices for applications in field such as mass alerts, location-based advertising or geo marketing.

Consequently the demand for passive location technologies is rising while traditional location methods are coming to maturity.

“The reason (for lowering the forecast) is that the market for traditional active location platforms (GMLC, SMLC, SUPL) is not likely to grow very fast since many operators are shifting to passive location platforms to support future LBS like advertising, analytics and public warning messaging.“ explained Andre Malm, senior analyst at Berg Insight.

“I also forecast that license and support costs for GMLC and SMLC platforms will decline as smaller vendors are gaining market share among tier-2 and tier-3 operators, especially in emerging markets. On the other hand, I believe that passive location platforms will grow at a compound annual growth rate in the 50% range,“ he added.

Berg Insight estimates that approximately 40 percent of the mobile network operators worldwide have deployed at least some type of basic location platform.

Wednesday, December 11th 2013

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases