”Scandinavia is clearly an important market for us and we are enthusiastic about this partnership and the opportunity to deliver our platform to Telenor,” said Leif Sundström, Vice President and General Sales Manager at Appello.
“Looking at the bigger picture, we now see a clear trend that many mobile operators are taking control and establishing a strategic position on the navigation market. The rather diverse range of products that comes with the different manufacturer’s GPS devices is reducing the control and revenue potential for the mobile operators. Appello’s offer and indirect business model help the operators create attractive services on their own terms.” he added.
Specializing in white-labeled off-board navigation applications, Appello has met a real success across Europe with a small team of less than 25 people. On the top of the newly announced Telenor Sweden, Appello also works for seven other wireless operators: KPN (Netherlands), SFR (France), Mobilkom Austria, BT (UK) and TeliaSonera (in Denmark, Finland and Sweden).