Appello Sees iPhone Nav Success in Austria and Sweden
Swedish mobile navigation supplier Appello claims to be the number one seller of iPhone navigation application in Sweden and Austria, following its recent launch with TeliaSonera Sweden and T-Mobile Austria.
“Wisepilot for iPhone was introduced with T-Mobile in Austria on January 16, 2010. The initial response has exceeded expectations andWisepilot is now, less than one month after the release, the most downloaded turn-by-turn navigation application in Austria”, said Appello. The Austrian launch is part of a contract where T-Mobile selected deCarta and its navigation partner Appello to provide a set of location-based services to be delivered as part of T-Mobile's web'n'walk offering (mobile browsing and widgets).
Appello’s second launch of Wisepilot for iPhone (Telia Navigator) was carried through in cooperation with Telia in Sweden on February 2.
“The instant top ranking and reviews received in Sweden gives further recognition to our concept” said Appello CEO Martin Svensson. “We will, in the following months, launch Wisepilot for iPhone in additional countries in close cooperation with our mobile operator partners. Integrating relevant local content and focusing on user need and experience in each country is definitely a formula for success. Our backlog for launching is strong and increasing every week.” Sunday February 14, 2010
Ludovic Privat
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