Alltell launches Wavemarket’s family locator



Alltell launches Wavemarket’s family locator
U.S. wireless operator Alltell (12 million customers) and WaveMarket today announced the launch of Axcess Family Finder, a child locator application.

Through GPS capabilities, Axcess Family Finder is able to locate a child’s phone and give parents instant access to his or her location. Further, parents can create Scheduled Checks around specific locations to receive an automatic notification via text message when the child has arrived at a specific location. For instance, parents will receive a text message to ensure their child has arrived at school on time or is home by curfew. Axcess Family Finder costs US$9.99 per child phone.

Tasso Roumeliotis
Tasso Roumeliotis
Tasso Roumeliotis
Tasso Roumeliotis
“Since parents love the product, we are seeing increasing subscriber rates and increasing usage on a per-subscriber basis for our Family Location products,” said Wavemarket’s CEO Tasso Roumeliotis. “We continue to invest aggressively in this product suite, adding new features, soliciting customer feedback, and forming strategic partnerships with safety organizations. Family Locator service continues to be one of the top GPS applications for mobile carriers.”

Despite Wavemarket’s CEO optimism, child tracker applications have yet to show traction in the United States. Indeed, a recent report from market research firm Telephia demonstrates the revenue for this kind of location-based service is still very low (see our article here).

Watch here our recent interview with Tasso Roumeliotis.

Wednesday, November 14th 2007

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