This service is a combination of the Placecast location-aware ad engine and Alcatel-Lucent’s Geographic Messaging Services Platform (GMSP). Provided as a hosted service at Alcatel-Lucent's Naperville, IL facility, GMSP is push-messaging (geofencing) system that delivers messages based on geographic targeting. Content is only sent once a user has entered the target zone - or geofence perimeter. Subscribers opt-in to the types of content and alerts they want to receive.
Through this joint offering, mobile service providers will be able, for example, to offer consumers an opt-in service where they will receive a mobile message offering a discount at a consumer’s favorite retailer around the corner on their way to work. The message could include the store address, phone number, proximity to the customer, and other brand and carrier developed content.