Alcatel-Lucent partners with 1020 Placecast for location- based SMS Ads



Alcatel-Lucent partners with 1020 Placecast for location- based SMS Ads
Alcatel-Lucent and 1020 Placecast, a location-based advertising network, today announced they will jointly provide wireless operators and brands with an opt-in, location-based SMS and MMS advertising platform.

This service is a combination of the Placecast location-aware ad engine and Alcatel-Lucent’s Geographic Messaging Services Platform (GMSP). Provided as a hosted service at Alcatel-Lucent's Naperville, IL facility, GMSP is push-messaging (geofencing) system that delivers messages based on geographic targeting. Content is only sent once a user has entered the target zone - or geofence perimeter. Subscribers opt-in to the types of content and alerts they want to receive.

Through this joint offering, mobile service providers will be able, for example, to offer consumers an opt-in service where they will receive a mobile message offering a discount at a consumer’s favorite retailer around the corner on their way to work. The message could include the store address, phone number, proximity to the customer, and other brand and carrier developed content.


Thursday, May 21st 2009


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