Contacted by GPS Business News, a spokesperson at AND was not willing to name the possible partners of AND in this consortium. “We cannot disclose the names of the companies we are talking with.”
Oldenhof is looking at offering a one stop shopping experience for digital maps: "Working with other companies makes it possible to respond to the rapid development of the location enabled mobile devices. Developing our own maps for ie China would take quite some time."
The acquisition of NAVTEQ by Nokia and Tele Atlas by TomTom last year gave birth to a duopoly controlled by two major players selling themselves navigation solutions. This situation creates a strong appeal for one or more additional global providers.
An alliance of local players could be a possibility as far as they can provide a seamless experience to their customers in terms of map quality, pricing, terms of licensing and map format. As a matter of fact, Tele Atlas itself came to offer a global coverage through multiple acquisitions, partnerships and joint ventures.
OpenStreetMap, developed by over 100,000 volunteers worldwide (read our report here) is also likely to become a contender on this market as its coverage gets more consistent.