ABI Research principal analyst Dan Benjamin comments, “We believe that in 2006 and 2007 vendors across the industry have become more pragmatic, and they realize that in order to offer attractive location-based services for users, it’s not enough to provide the technology: they also need large quantities of data that are tied to real locations. So this Service is unlike most traditional research services: it is designed to track the flow of information, while still covering the supporting technologies that will enable the LBS market to reach its full potential.”
The Location Aware Services Research Service will provide subscribers with continual insights into the market for location-sensitive, real time data as well as applications that can be built off the utilization of this data, for the commercial, consumer, and municipal markets. This data includes traffic and presence, inventory, social networking and personal location, indoor location technologies, software interfaces, municipal networking, intelligent transportation, and more.
The Location Aware Services Research Service addresses the aggregation and dissemination of location-aware content and the opportunities to monetize it, as well as discussing how Intelligent Transportation Systems (ITS) and related technologies will enable telematics and LBS. It also explores the evolving roles of new and established players in the value chain.