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ABI Research Sees Revenue For Network Operators in Location Information Services



ABI Research Sees Revenue For Network Operators in Location Information Services
While traditional LBS revenue opportunities such as turn-by-turn GPS navigation have completely disappeard for wireless network operators, ABI Research believes in a new breed of B2B services based on network-determined location that could hit $300 million in five years.

“We see a range of new Location Information Services (LIS) emerging around insurance, banking, analytics, M2M/MRM, advertising, hospitality and IVR supported by always-on, cloud-based location across all device types,“ said senior analyst Patrick Connolly.

“Additionally, the US, EMEA, Latin American, and Asian carriers are showing strong signs of adoption in 2013, working with a mixture of local and international partners. The recent launch of Telefonica’s Dynamic Insights is a great recent example of how this market is changing.”

Looking specifically at the advertising opportunity, ABI Research has noticed very successful proximity based campaigns at carriers like AT&T, O2, Orange, and Tata Indicom. The research firm believes that onger term, targeted proximity advertising will facilitate carriers in moving into the much more lucrative retail indoor location market.

Practice director Dominique Bonte added, “Companies like Loc-Aid, Placecast, Location Labs, LocationSmart (i.e. tchnoCom), and Intersec, have helped to create this opportunity, with a host of others looking to expand the market in 2013. This also presents a great opportunity for LBS Platform providers like Ericsson, TCS, and Alcatel-Lucent.”

Monday, March 11th 2013


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