“We see a range of new Location Information Services (LIS) emerging around insurance, banking, analytics, M2M/MRM, advertising, hospitality and IVR supported by always-on, cloud-based location across all device types,“ said senior analyst Patrick Connolly.
“Additionally, the US, EMEA, Latin American, and Asian carriers are showing strong signs of adoption in 2013, working with a mixture of local and international partners. The recent launch of Telefonica’s Dynamic Insights is a great recent example of how this market is changing.”
Practice director Dominique Bonte added, “Companies like Loc-Aid, Placecast, Location Labs, LocationSmart (i.e. tchnoCom), and Intersec, have helped to create this opportunity, with a host of others looking to expand the market in 2013. This also presents a great opportunity for LBS Platform providers like Ericsson, TCS, and Alcatel-Lucent.”