“The demand for low cost, ubiquitous location data has increased significantly over the last 12 months. Companies such as Google, Microsoft, Apple, Nokia, Facebook and others are battling to enable and control consumer location”, said ABI Research senior analyst Patrick Connolly. “This will bring new opportunities and threats to the market but ultimately will drive a 400% increase in alternative location technology penetration across a range of portable devices, location technologies and location providers.”
“Despite the emergence of free alternative location from a number of the companies mentioned above, ABI Research believes there are still huge revenue streams for providers of existing alternative location technologies (e.g. Wi-Fi, cellular, TV) as well as emerging technologies (sensors, 2D codes, NFC, etc). As the market changes, companies will also increasingly move towards new forms of revenue such as advertising, analytics and marketing.”
As seen on the picture, cellular technologies will make the largest part of this growth.