A1 Austria gives away GPS locator with 2yrs plan



A1 Austria gives away GPS locator with 2yrs plan
in March Wireless operator A1 Austria has started offering "GPS-reporter", a small real-time GPS tracking device, for free to subscribers taking a 2 years plan at €9 per month. This is a very affordable solution compared to most similar services available across Europe which hardware sells for a minimum of €120 and plan starts at €10.

In this solution, the hardware and online tracking service is provided by MECOMO AG, an Austrian fleet and people tracking business. Without the data plan the same device costs €399 (which is a bit overinflated for such a device).

This type of business model is clearly one wireless operators have been successful at: subsidizing hardware and making money out of voice and data. If wireless operators in other countries get into selling this kind of devices with such business model - at this stage many operators are cautious because of privacy concern – it could be a real boost for this market which is both lacking affordable solutions and consumer awareness.

Thursday, March 26th 2009


Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases