When launched last year, the technology developed by Bluesky Positioning raised some doubts in the GPS industry (read more here), many experts questioning the feasibility of such product. With this partnership Bluesky is now in a much better position to convince wireless operators and the location-based services market as a whole about the possibilities offered. Indeed, this technology allows integrating A-GPS in pretty much all existing mobile phones, thus enabling wireless operators to introduce new value-added services for the mass market based on A-GPS without waiting for mass market deployment of A-GPS handsets.
Sagem Orga has started to demonstrate this SIM card earlier this month and test samples are available today; however no wireless operator has been signed up yet. François Blanchard, Global Account Marketing Manager at Sagem Orga, believes that: "The SIM is entering a new era where it can now be considered as a real service platform and a valuable device; the A-GPS enabled SIM card will reshape the way SIM card are perceived by MNOs and end-users."
Sagem Orga’s share on the SIM card market is estimated to be around 10 to 15 percent today; its customers include E-plus (Germany), Orange (UK) and MTS (Russia’s largest wireless operator), among others.