"Global smartphone shipments reached 293 million units during full-year 2010, almost doubling from 151 million in 2008 and 175 million in 2009, highlighting the rapid growth of this high-value segment,” said Neil Mawston, Director at Strategy Analytics. “The big 3 hardware vendors of Nokia, RIM and Apple were less dominant in 2010, as their combined global market share slipped from 73 percent in 2009 to 67 percent in 2010, mostly due to a spike in Android vendors such as Samsung, Motorola, HTC and Sony Ericsson. Indeed, Android was the star platform of 2010, as it gave iOS4 some much-needed competition and outgrew all major rival operating systems worldwide."
Nokia became the first ever vendor to ship 100 million smartphones in a single year. However, according to Strategy Analytics “this impressive achievement could not hide the downturn in its quarterly market share, which has slipped from 39% worldwide in Q4 2009 to just 30% in Q4 2010 due to increased competition from Apple and several Android vendors.”
The research firm also noted that RIM is losing ground on this competitive market. “RIM continues to be hampered by a limited presence in the high-growth touchscreen category and consequently its global smartphone market share has edged down from 20 percent to 16 percent during the past 12 months.”